Jaguar Heritage

Swallow to Jaguar 90th Anniversary Tour

The 4th September 1922 is a significant date in Jaguar history for two reasons. Firstly it was the coming of age of a visionary young gentleman called William Lyons. Secondly, it was the date on which he founded the Swallow Sidecar Company together with his partner William Walmsley. Financial backing was provided by their respective families and a £1,000 bank loan. First and second floor premises were found in Bloomfield Road, Blackpool and production commenced, laying the foundations for a business that would evolve into the Jaguar marque that we know and love today.

To celebrate the 90th anniversary of the foundation of the Swallow Sidecar Company, Sir William Lyons' first business, a unique event was organised by Jaguar Heritage.

Building on the success of the E-type 50th Anniversary Tour from Coventry to Geneva that Jaguar Heritage organised in March 2011, this year's event was UK based and took place from September 2nd to 9th to encompass the exact 90th anniversary date. Commencing in Coventry, the Tour circled round through Cambridgeshire, Norfolk, Yorkshire and the Lake District before culminating with two nights in Blackpool where a number of special events and activities were lined up.

The Tour vehicles in formation with a Typhoon fighter at BAE Warton
Photo ©BAE Systems

Nearly 40 historic vehicles took part in the Tour ranging from a 1929 Austin Seven Swallow to the latest Jaguar XJ Supersport. For a full report, please see our September Newsletter by clicking here.

A day be day update and photo album has also been posted on our Facebook page which can be visited by clicking here.

Comments

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~OS~

Created on: 3/30/2012 9:23:07 PM

90th

Ladies and Gentlemen
In Russia a lot of true fans of the brand and I myself certainly including.Allow me to congratulate you on a remarkable date in the history of the brand.Have a nice trip!
Regards

jagnort

Created on: 4/18/2012 7:37:24 AM

Tour Application

I own a 1938 SS Jaguar drophead which I keep in Englan and would like to apply to join the tour.

IrinaJaunzeme

Created on: 5/9/2012 9:41:36 PM

Jaguar in Latvia

Dear Friends,
in Latvia we also have true fans of Jaguar:)
Happy 90th anniversary!
Enjoy your trip!

Best regards!